Employer will accept a Masters degree in Marketing, Advertising, Business, Statistics, Economics, or a related field followed by two years of experience in the job offered or two years of experience in a related occupation. Experience must include one year in each of the following 1 Identifying key metrics and utilizing different measurement techniques to analyze campaign performance across various marketing platforms including digital, search and social media; 2 Conducting brand and consumer research that provide key findings and insights for campaign optimization; 3 Utilizing advertising media planning and marketing management skills to develop media strategies and campaign measurement plan; 4 Utilizing Excel, SQL, and Python tools to process large datasets from various platforms; 5 Applying quantitative methods and media marketing knowledge to interpret information from multiple data sources; 6 Utilizing PowerPoint and Tableau to analyze and visualize data; 7 Utilizing storytelling skills and datadriven insights to develop visually clear presentation; 8 Conducting deepdive analysis to measure the campaign effectiveness in terms of conversion rate and return on investment 9 Leveraging thirdparty data and tools ComScoreKantarMRI to identify target audience segments, synthesize key industry trends, and monitor the competitors performance; 10 Utilizing analytics and communication skills to collaborate with crossfunctional teams and provide guidance to clients; and 11 Multitasking projects and managing time efficiently to deliver the report on time and meet the clients requirement. Must be available to work on projects at various, unanticipated sites throughout the United States.
Categories: eb3
0 Comments