Requires a Masters or foreign equivalent degree in Communications, Marketing, Business Administration, or a related field, and two years of experience in defining a companys gotomarket strategy by creating awareness of a specific product, increasing customer engagement, and strengthening brand positioning, utilizing marketing and analytic tools, including Competitive Analysis, Technical Writing, Customer Lifetime Value CLV assessment, and Recency, Frequency, and Monetary RFM analysis; conducting market research studies and analyzing research data to successfully launch products into the market, utilizing surveys, interviews, focus groups, and statistical analysis methods, including Ttest, Factorial Analysis, and Regression; defining the capabilities of a companys products and how they can benefit the customer, utilizing the New Product Development and Design Thinking processes; and developing and executing marketing plans and programs to create awareness and product demand, utilizing digital marketing tools, including Google Analytics and Google Search Console. Position requires up to 20 domestic travel. Position requires 100 telecommuting from any location within the U.S.
Categories: eb3
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