Masters degree in Business Administration or Marketing and 18 months of experience in the position offered.br br All required experience must have included developing and scaling customer acquisition and retention programs in an online marketplace or ecommerce environment using Google Analytics, Google Adwords, Facebook Ads Manager, and SQL; designing, optimizing, scaling and implementing omnichannel marketing campaigns in email and social media, SEO and SEM channels based on segmentation and customer flow automation; designing and implementing AB test experiments to drive learnings and overall customer engagement; conducting customer segmentation to optimize user experience, and increase customer engagement and retention; and collaborating with cross functional teams to develop marketing programs and materials to enhance lead conversion, client retention and advertising sales.
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