Masters in Business Administration Marketing, Applied Economics, or Statistics plus 2 years of experience in the offered position or in a director or partner level role at a media or marketing analytics firm.br br All required experience must have included leading endtoend client engagement on all analytics across multiple accounts, including media research, measurement planning, vendor selection, study implementation and insight generation; using econometric modeling, including marketing mix modeling, brand health modeling and machine learning boosted trees, random forest, CARDCHAID; working with attribution measurement technique, including multi touch, digital, TV, and foot traffic lift attributions; using survey based measurement techniques including brand health tracking and brand lift studies; managing and leading a team of at least 10 marketing professionals; working with SQL, business intelligence and data mining applications including SQL and Python, and SAS, SPSS, R or other advanced analytics software package.br br Telecommuting from any location in the U.S. is permitted.
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