Requires a Bachelors degree in Business, Public Relations, Marketing or related field plus two years of marketing analysis experience in each of the following in 1. Evaluating marketing campaign performance and overall return on investment; 2. Using marketing knowledge and analysis to make recommendations for planning; 3. Analyzing strategy and segmentspecific customer experiences, including developing relevant campaigns and related marketing efforts; 4. Handling project requests from various internal departments to ensure development of consistent and accurate messaging that meet promotional and customer needs; 5. Developing and implementing innovative and strategic measures for new product materials and marketing promotions; 6. Supporting trade show activities, including preshow preparation, booth staff selection and scheduling, attendee invitations, leads, and postshow reporting; 7. Working with peer business teams to obtain customer buying tendencies, wants, and needs; 8. Applying strategic market research; 9. Gathering input and maintaining market research data for competitor products, trends, new product adoption, innovative technologies being considered, and new regulations; and 10. Evaluating appropriate and regular use of Voice of Customer exercises. May travel approximately 20 to various trade shows and customer events throughout the United States. Will accept any suitable combination of education, experience, or training.
Categories: eb3
0 Comments