Employer will accept a Bachelors degree in Marketing, Business, or a related field followed by five years of progressive, postbaccalaureate experience in the job offered or five years of progressive, postbaccalaureate experience in a related occupation. Experience must include one year of experience in each of the followingbr 1 Crafting Customer Relationship and Marketing programs based on customer needs and insights.br 2 Partnering with data and technology to build customer relationship strategies that leverage tools and platforms.br 3 Mapping consumer experience journeys to identify high impact moments for brands to connect and drive impact.br 4 Defining business requirements and functional design documents for the implementation of a marketing and digital programsbr 5 Conducting Market research to identify and understand complex human behaviors, determine a marketing strategy.br 6 Understanding how consumers interact with devices, content and media and then creating optimization strategies to improve on, and maximize, performance.br 7 Analyzing a variety of datacentric resources to develop powerful insights into consumers media consumption and behavior that fuel decisionmaking and guide the development of a coherent and effective connections plan.br 8 Partnering with relationship leads, creative strategists, and other cross capability teams to translate the holistic communications plan into innovative ideas and programs, resulting in smartlymapped marketing tactics that deliver on stated goals.br 9 Identifying opportunities to leverage marketing technology and data throughout the communications plan.br Must be available to work on projects at various, unanticipated sites throughout the United States.
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