H.10B 5 years of experience in the job offered or 5 years of account management experience managing various digital performance media channels for advertising clients such as paid search engine ads, display, social, programmatic, mobile, video or affiliate or direct marketing clients such as search engine marketing, social media, and digital media campaigns. The stated experience must include 5 years of experience with the followingbr 1 Employing SEM, Social, and Video marketing best practices, tools and technologies;br 2 Working with key performance metrics CPM, CPI, CPV, CPA, CPC LTV against diverse marketing goals and applying KPIs to paid media execution, audiencebid management, and insight development;br 3 Utilizing analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance management; andbr 4 Interfacing with a wide range of internal teams and building strong relationships internally and externally.br br Eligible to telecommute from home office within normal commuting distance of Cage Point, LLCs New York office. Must report inperson to the New York office as required by the management team.br br Must travel within the United States 34 times per year to attend client meetings and educational seminars.br br H.12 PLEASE NOTE that these requirements bear a reasonable relationship to the occupation of Marketing Managers, in the context of an analytically focused media accountable agency that conducts research, communications planning, and buying across all media channels utilizing advanced analytics and deeply customized technologies, and are essential to perform the job in a reasonable manner. In this case, the employer has not, and would not, hire someone into this position without a minimum of a bachelors degree and 5 years of experience. This position is as a team lead and is a clientfacing role which requires advanced knowledge and expertise in all aspects of biddable and media strategy. Specifically, this position requires someone with substantial marketing experience to lead a team of Paid Social Media specialists and to develop, execute, and optimize media strategy for clients. For example, the development, implementation, monitoring, and forecasting of digital marketing and advertising strategies for clients accounts across multiple digital media channels requires extensive experience researching and integrating marketing campaigns to gain the necessary specialized knowledge and expertise regarding the industry, cuttingedge programmatic channels, and skills leveraging data regarding a variety of performance metrics to assess campaign strategies in the context of each clients needs. Because of the level of responsibility that this position entails, as well as the highly technical nature of this leadership role, the employer has determined that at least 5 years of relevant experience is necessary.

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