Bachelors degree in Advertising, Marketing, or Media Studies and 5 years of experience in the position offered or in a digital marketing director position.br br All of the required experience must have included developing and implementing digital, transformation, and innovation plans, programs, and product innovations for clients in the consumer packaged goods CPG, alcoholic beverage, automotive, fashion, gaming, and technology sectors; managing global digital, transformation, and innovation programs across U.S., EMEA, and APAC markets; leading digital marketing and activations, including social media activations and immersive activations such as game experiences; leading data science projects for digital, transformation, and innovation programs, including data mapping mass audiences and personassegments, analyzing performance data including search, media and CRM response data, and developing key performance indicator KPI trackers; directing the building of inhouse content units and solutions; managing the development of website, microsite, app, game, and user experience UX designs for digital, transformation, and innovation programs; and managing a staff of at least 10 professionals.br br 20 domestic and international travel, including Canada, Central and South America, and EMEA.
Categories: eb3
0 Comments