Masters degree in Integrated Marketing and Management Communications IMC, Marketing Analytics or a closely related field, plus 1 year of experience in position offered or senior research and analytics role OR Bachelors degree in Integrated Marketing and Management Communications IMC, Marketing Analytics or a closely related field, plus 3 years of experience in position offered or senior research and analytics rolebr br Required experience must include Leading primary and secondary quantitative research projects, incl. thought leadership studies, corporate reputation management and predictive analytics, incl. segmentations, correlation, ANOVA and regression analyses. Overseeing research solutions across industries, incl. healthcare, health services, foodbeverages, CPG, travelhospitality, lifestyle, technology and finance. Qualitative research, incl. focus groups inperson and online, indepth interviews and message testing. Media measurement, incl. KPIssuccess of communication Strategies across channels, incl. social and traditionalearned media. Social listening, risk evaluations, white space analyses and influencer mapping, including network mapping. RFP responses and new business pitches, incl. insights preparation and intheroom presentation. Managing junior staff, incl. training staff in statistical methods for communications research. Strong SPSS skills. Working knowledge of other research tools, including MRI GfK, Quid, Talkwalker, Affinio, Brandwatch, Traackr.br br 10 travel to client sites for client meetings, conferences, new business pitches, inperson interviews or focus groups.
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