Must possess expertiseknowledge sufficient to adequately perform the duties of the job being offered. Expertiseknowledge may be gained through employment experience or education. Such expertiseknowledge cannot be quantified by time. Required expertiseknowledge includes Experience translating unstructured business problems into abstract mathematical frameworks. Experience approximating mathematical models to create practical and scalable insights and actions. Knowledge of digital marketing, and experience using Google analytics or Adobe analytics suites. Experience using data science methods to solve complex marketing problems eg. Marketing Mix Modeling Multitouch attribution model. Predictive analyticsstatistical modelingdata mining algorithms such as Regression techniques, Time Series analysis, and Bayesian models. Proficiency in SQL based languages and experience with large scale analytics technologies such as Hadoop and Spark preferred. Proficiency with RPython, Git and data visualization tools such as Tableau for fullstack data analysis, model building, insights synthesis and presentation. Knowledge of AB test experimentation design preferred. Advanced Microsoft PowerPoint and Excel skills including formulas, macros, and pivot tables. Experience communicating complex models to all types of business partners.
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