Masters degree in Business Administration, Marketing, or a related field plus 2 years of experience managing analytics in higher education. Experience must include 2 years of experience 1 using Salesforce and Snowflake to model the student journey; 2 managing a team of analytics professionals; 3 using Power BI and SQL Server to analyze higher education digital marketing and admissions data; 4 analyzing data from Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads Campaign Manager, and Microsoft Ads; and 5 managing projects related to the student enrollment funnel, revenue optimization analysis, marketing capital allocation, and web AB testing.
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