META PLATFORMS, INC. – $160,638.00/Year

Employer will accept a Masters degree in Business Administration, Marketing, Business Management, or related field and 2 years of experience in job offered or in a businessrelated occupation.br br Experience must include 6 months of experience in the followingbr br 1. Identifying strategic product opportunities based on quantitative qualitative industry research, competitive analysis benchmarking, market sizing opportunity assessment;br 2. Developing value proposition and differentiation;br 3. Developing segmentation using quantitative qualitative methods to identify right audiences to target;br 4. Defining and managing comprehensive gotomarket strategy for product launches;br 5. Develop marketing strategies and execute marketing campaigns acquisition, engagement, retention to drive product adoption and usage across product lifecycle stages;br 6. Optimizing marketing programs including changes to targeting, copy, timing and frequency of marketing campaigns;br 7. Evaluating the effectiveness of campaigns via analysis of metrics and AB experiments;br 8. Synthesizing analysis and communicating recommendations to senior stakeholders business leaders.