#REC10014096 | Updated: Jun 11, 2019
The Senior Manager, Marketing is responsible for the development, execution and management of the global marketing strategies and tactics that drive revenue growth, Clinical & Research Services and each business unit. The position is responsible for the creation and administration of the Marketing Plan (in close consultation with the Associate Director of Marketing), ensuring that activities are in line with strategic objectives, support various programs such as demand generation, public relations, sales enablement, customer acquisition, customer retention, and product evangelism and is accountable for marketing campaign performance. This position also holds responsibility for campaign budgetary management and management of analytics that can be translated into insightful information for the marketing team and business stakeholders.
Reporting to the Associate Director of Marketing, the Senior Manager will manage the Digital Specialist & Marketing Content Manager, and is also responsible for the website, the strategy, management, and development of content. This role acts as the project manager for campaigns ensuring the marketing team completes projects on time, error free and achieve campaign goals and will work closely with Business Unit Managers, Opportunity Development team, TIS, Creative and other members as needed.
Matrix-based Management and Oversight: This position holds matrix-based responsibility for activities undertaken by the Marketing group. The incumbent will ensure that campaigns progress and that final deliverables meet the needs and budgets of stakeholders and project sponsors. The Marketing Manager will coordinate with internal and external stakeholders, content providers and service providers (i.e. Multimedia and others) on deliverables, costs and timelines. Matrix projects include: New product launches, multi-phased marketing campaigns, cross-channel outreach (combining web, social, webinar, tradeshow, etc), Marketing plan and reporting.
Media Plan and Advertising Management: Responsible for the execution of the external print and digital advertising in conjunction with the Content Marketing Manager and Associate Director of Marketing. This includes identification of the desired media outlets issues, dates and specific ad content. The ability to collect understand and use analytics to evaluate the performance of various outreach platforms will be important. External advertising will be aligned with goals for growth and the market penetration strategy.
Marketing Campaigns, Assets and Resources Management: Oversees the deployment of materials and information used in all marketing campaigns, webinars, seminars and other marketing managed outreach. Develop strong marketing plan and campaign briefs that utilize multiple channels to increase awareness and develop new opportunities.
Critical elements of successful performance include project leadership, self-motivation, negotiating and problem solving skills. Incumbent should have a good understanding of our marketplace, the creativity to develop marketing approaches and solid benefit writing and editing skills to ensure the development of all ads and collateral are impactful and resonate with potential customers. Other qualities include persistence, discipline, detail oriented, and ability to delegate and be persuasive. Requires exceptional interpersonal and customer care skills. Must possess both project management and personnel management experience.
Please submit a cover letter of interest and your resume.
Primary factor will be the geographics of our location. It is not optional for s/one to work remotely for this role.
Relocation Assistance Available
IMPORTANT: All resumes must be submitted with a brief summary that outlines the key qualifications required for this position as per the job description. Please be sure to showcase all skills and experience relevant to each requirement for THIS particular job. This write-up will be forwarded to the client along with the resume.